Häagen-Dazs 60th Birthday Instant Win + Sweepstakes
Official Rules

NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED.

BY ENTERING THE PROMOTION, ENTRANT AGREES TO THESE OFFICIAL RULES

  1. Eligibility:

    The Häagen-Dazs 60th Birthday Instant Win (“Instant Win”) + Sweepstakes (“Sweepstakes”; Instant Win and Sweepstakes, together, the “Promotion”) is open only to legal residents of the 50 United States and the District of Columbia, who are the age of majority or older in the applicable state of residence. Void where prohibited by law. No purchase necessary to enter the Promotion. Employees of Dreyer’s Grand Ice Cream, Inc., 5929 College Ave., Oakland, CA 94618 (the “Sponsor”), Brandmovers, Inc., 590 Means Street, Suite 250, Atlanta, GA 30318 (“Administrator”), Nestle USA (“Nestle”), Alcone Marketing Group (“Alcone”) and The Marketing Arm (“TMA”) or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production, execution or distribution of the Promotion (collectively with Sponsor, Administrator, Nestle, Alcone and TMA, the “Promotion Entities”) and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members of each such employee are not eligible to enter or win. The Promotion is subject to all applicable federal, state, and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules of the Promotion (the “Official Rules”) and Sponsor’s or Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

  2. Promotion Entry Period:

    The Promotion begins on June 1, 2020 at 12:00:00 AM Eastern Time (“ET”) and ends on September 15, 2020 at 11:59:59 PM ET (the “Promotion Period”). The Website (defined below) clock is the official timekeeper for this Promotion.

  3. How to Enter:

    During the Promotion Period, look for a Snapcode on specially marked Häagen-Dazs® products (“Code”). Then, to register to enter the Promotion, either (i) scan the Code using the Snapchat application and follow the on-screen prompts or (ii) visit https://thankyoufromhaagendazs.com (“Website”) and find and complete the registration form by providing your valid email address and state of residence to automatically receive one (1) entry into the Promotion (the “Entry Process”). Entry into the Promotion is limited to one (1) entry per person, per email address, per day during the Promotion Period. Subsequent entries into the Promotion may be made each day of the Promotion Period by repeating the Entry Process.



    Use of any device or artifice to enter in violation of the entry limit may result in disqualification of all entries associated with any such questionable entry. In the event of a dispute as to the identity of the entrant, entry will be deemed made by the authorized account holder of the e-mail address used to enter the Promotion, as determined by Sponsor, in its sole and absolute discretion. Entry information must be manually key-stroked; use of automated means of entry is prohibited and entries made via such improper means will be disqualified. Responsibility for receipt of entry rests solely with the entrant. All entries become the property of Sponsor and will not be acknowledged or returned. Proof of submission of a completed entry form does not constitute proof of receipt or proof of entry in the Promotion.



    Use of a wireless device is not necessary to enter or win. If you are a wireless service subscriber and have a smartphone, tablet or other wireless device that allows access to the Internet, you may enter the Promotion via any of those devices during the Promotion Period, however if you choose to enter in this manner, you may be charged standard message and data rates in accordance to the terms and conditions of the service agreement with your carrier.
  4. INSTANT WIN AND GRAND PRIZE DRAWING: Each eligible entry into the Promotion shall provide entrant with one (1) entry in the Instant Win, and one (1) entry into the Grand Prize drawing per person, per email address, per day.

    ( i ) INSTANT WIN GAME: During each day of the Promotion Period, two (2) to three (3) Instant Win winners will be determined based on the day and time that entrant submits his/her entry. The actual number of Instant Win winners selected each day of the Promotion Period will be determined by Administrator, in its sole and absolute discretion. Each potential Instant Win winner will be notified promptly following receipt by Sponsor or Administrator of a completed entry form through the Snapchat application or the Website, as applicable, and by email within seven (7) days of the applicable random drawing (the “Instant Win Notification”) and will have forty-eight (48) hours from the date and time the Instant Win Notification is sent by Administrator to respond. In the event the potential Instant Win winner fails to respond to the Instant Win Notification within forty-eight (48) hours, he/she will forfeit his/her right to the prize and that prize may, at Sponsor’s sole and absolute discretion, be awarded to an alternate winner by random drawing from among all eligible entries received on the applicable day of entry, time permitting. Limit of one (1) Instant Win per person, per household during the Promotion Period. Odds of winning an Instant Win Prize depends on the day and time that entrant submits his/her entry. Winning an Instant Win Prize does not prevent such Instant Win winner from entering each day of the Promotion Period for a chance to win the Grand Prize Drawing.



    ( ii ) GRAND PRIZE DRAWING: On or about October 21, 2020, one (1) Grand Prize Winner will be selected by a random drawing, to be conducted by Administrator from among all eligible entries received during the Promotion Period. The potential Grand Prize Winner will be notified by email to the email address included on entry form at registration (the “Grand Prize Notification”) within seven (7) days of the Grand Prize drawing and will have forty-eight (48) hours from the time the Grand Prize Notification is sent by Administrator to respond. In the event the potential Grand Prize winner fails to respond to the Grand Prize Notification within forty-eight (48) hours, he/she will forfeit his/her right to the Grand Prize and the Grand Prize will be awarded to an alternate winner by random drawing from among all remaining eligible entries. The Grand Prize and Instant Win winners will collectively be referred to herein as “Winners.



    Upon receiving the Instant Win Notification or the Grand Prize Notification response, as applicable, Administrator may send each potential Winner an Affidavit of Eligibility and Publicity (where legal) and Liability Release, which will need to be completed, signed and returned to Administrator within seven (7) days of receipt of the Release (“Release”). If any prize notification or attempted notification is returned as undeliverable, that prize may be forfeited and awarded to an alternate Winner, time permitting. Administrator and Sponsor are not responsible for lost, late, damaged, delayed, or illegible paperwork, whether sent via regular mail, email or other delivery service. By signing the Release, each Winner acknowledges compliance with these Official Rules. Odds of winning a prize depend upon the number of eligible entries received during the Promotion Period.

  5. CONDITIONS FOR AWARDING PRIZE:

    Winners must meet all eligibility requirements. In the event a potential Winner is deemed ineligible, or is not available to claim a prize during the specified dates, then an alternate Winner may be selected at random from eligible entries received, time permitting.

  6. PRIZES AND APPROXIMATE RETAIL VALUES:

    Two Hundred Ninety-One (291) Instant Win Winners. Each Instant Win Winner will receive a Prize (an “Instant Win Prize”), which will consist of exactly one (1) of the following prize packages to be selected at random by Sponsor, Administrator or an authorized designee of Sponsor or Administrator:

    • Prize Package #1 : one (1) AirPods Pro and one (1) $300.00 Apple iTunes gift card;

    • Prize Package #2 : one (1) Apple Watch Series 5, 44mm;

    • Prize Package #3 : one (1) gold iPhone 11 Pro, 64GB and one (1) Häagen-Dazs® branded phone case;

    • Prize Package #4 : one (1) $500.00 Amazon.com gift card, one (1) $500.00 Postmates gift card and one (1) $200.00 Häagen-Dazs® Shops gift card;

    • Prize Package #5 : one (1)-year subscription to each of Netflix (Standard Plan), HBO Max, Spotify Premium and Amazon Prime;

    • Prize Package #6 : one (1)-year subscription to each of Hulu (Basic), HBO Max, Spotify Premium and ESPN+;

    • Prize Package #7 : one (1) Häagen-Dazs® branded ice cream scoop and free Häagen-Dazs® products for twelve (12) months (delivered via two (2) VIP coupons, each good for one (1) free (up to $5.99) Häagen-Dazs® 14 oz carton or up to 6 ct bars product per month, for a total of 24 (twenty-four) VIP coupons.)**;

    • Prize Package #8 : one (1) Häagen-Dazs® ice cream container insulator and spoon;

    • Prize Package #9 : one (1) $250.00 gift card to one (1) grocery delivery (e.g. Shipt, Fresh Direct, Instacart, etc.) to be selected by Instant Win Winner;

    • Prize Package #10 : two (2) Amazon Echo Show 8 devices;

    • Prize Package #11 : one (1) Kindle Paperwhite (32 GB) and a one (1)-year subscription to Kindle Unlimited;

    • Prize Package #12 : one (1) Fujifilm Instax Mini 9 Camera;

    • Prize Package #13 : one (1)-year membership to Amazon Prime



    **Residents of Colorado, Louisiana and Nevada are not eligible to receive ice cream products as a prize and will be provided a substitute prize of cash or another item of approximately comparable or greater value in lieu thereof.



    The name of any manufacturer, retailer, brand or other entity in these Official Rules -- other than the Promotion Entities and HÄAGEN-DAZS® brand name -- is used solely for purposes of prize description and such use is not intended to suggest or imply such manufacturer, retailer, brand or other entity’s sponsorship, endorsement or the approval of the Promotion. Each of Apple, Amazon.com, Postmates, Netflix, HBO, Spotify, Hulu, ESPN, Shipt, Fresh Direct, Instacart and Fujifilm is not a participant in, administrator or sponsor of, the Promotion.



    The cumulative ARV of the Instant Win Prizes is $45,544.00 USD. If requested, Instant Win Winner (“IWW”) shall provide Sponsor with valid identification and a valid taxpayer identification number, social security number or equivalent, and street address for delivery as a condition of any prize being awarded. Sponsor is not responsible if the IWW does not use any portion of the Instant Win Prize. The IWW must be able to comply with the terms, conditions, rules, restrictions and limitations associated with the Instant Win Prize or any portion thereof, as required by the applicable third-party manufacturers and service providers. Any and all guarantees and warranties for the Instant Win Prizes are subject to the applicable service provider’s and third-party manufacturer’s terms and conditions, and the IWW agrees to look solely to such service providers and third-party manufacturers for any such warranty or guarantee claim. The IWW is solely responsible for any applicable taxes and any unspecified fees, expenses or costs associated with the Instant Win Prize Package or with redeeming the Instant Win Prize, including, without limitation, any service, subscription, provider, upgrade or other fees, costs or taxes associated with the activation or use of any such prize. An IRS Form 1099 may be issued in the name of the IWW for the actual value of the particular Instant Win Prize Package won by the IWW. No cash or other substitution, exchange, assignment, or transfer of any portion of the Instant Win Prize is permitted except by Sponsor, in its sole and absolute discretion. Sponsor may substitute for any specific Instant Win Prize item or award, or any portion thereof, cash or another item of approximately comparable or greater value if the Instant Win Prize, or any portion thereof, becomes unavailable or unattainable for any reason, in Sponsor’s sole discretion. In the event that the Instant Win Prize Package cannot be awarded for any reason or a potential IWW is not capable of redeeming the Instant Win Prize for any reason, the Instant Win Prize will be forfeited in its entirety and the Instant Win Prize may be awarded to an alternate IWW selected in a random drawing from among all remaining eligible entries. All physical items in an Instant Win Prize, if any, will be shipped and delivered to the IWW within six (6) to eight (8) weeks of winner confirmation. Sponsor or Administrator will contact the IWW for more details on claiming other items in the Instant Win Prize, if any. The IWW acknowledges that once the Instant Win Prize has been mailed, Sponsor and its affiliates/agencies no longer have control of the Instant Win Prize and must rely on delivery service to deliver and the IWW to accept delivery of Instant Win Prize. Sponsor and its affiliates/agencies are not responsible for lost, late, stolen, destroyed, damaged or otherwise undelivered Instant Win Prize.



    One (1) Grand Prize Winner. The Grand Prize will consist of the following items: (i) one (1) AirPods Pro and one (1) $300.00 Apple iTunes gift card; (ii) one (1) Apple Watch Series 5, 44mm; (iii) one (1) gold iPhone 11 Pro, 64GB and one (1) Häagen-Dazs® branded phone case; (iv) one (1) $500.00 Amazon.com gift card, one (1) $500.00 Postmates gift card and one (1) $200.00 Häagen-Dazs® Shops gift card; (v) one (1)-year subscription to each of Netflix (Standard Plan), HBO Max, Spotify Premium and Amazon Prime; (vi) one (1)-year subscription to each of Hulu (Basic), HBO Max, Spotify Premium and ESPN+; (vii) one (1) Häagen-Dazs® branded ice cream scoop and free Häagen-Dazs® products for twelve (12) months (delivered via two (2) VIP coupons, each good for one (1) free (up to $5.99) Häagen-Dazs® 14 oz carton or up to 6 ct bars product per month, for a total of 24 (twenty-four) VIP coupons.)**; (viii) one (1) Häagen-Dazs® branded container insulator and spoon; (ix) one (1) $250.00 gift card to a grocery delivery service company (e.g. Shipt, Fresh Direct, Instacart, etc., to be selected by Grand Prize Winner); (x) two (2) Amazon Echo Show 8 devices; (xi) one (1) Kindle Paperwhite (32 GB) and a one (1)-year subscription to Kindle Unlimited; (xii) one (1) Fujifilm Instax Mini 9 Camera; and (xiii) one (1)-year membership to Amazon Prime.



    **Residents of Colorado, Louisiana and Nevada are not eligible to receive ice cream products as a prize and will be provided a substitute prize of cash, gift card or another item of approximately comparable or greater value in lieu thereof.



    The name of any manufacturer, retailer, brand or other entity in these Official Rules -- other than the Promotion Entities and HÄAGEN-DAZS® brand name -- is used solely for purposes of prize description and such use is not intended to suggest or imply such manufacturer, retailer, brand or other entity’s sponsorship, endorsement or the approval of the Promotion. Each of Apple, Amazon.com, Postmates, Netflix, HBO, Spotify, Hulu, ESPN, Shipt, Fresh Direct, Instacart and Fujifilm is not a participant in, administrator or sponsor of, the Promotion.



    The approximate retail value (“ARV”) of the Grand Prize is $5,421.00. The actual value of the Grand Prize may vary from ARV due to fluctuations in price. Any difference between the ARV and the actual cost of the Grand Prize will not be awarded. Grand Prize Winner shall provide Sponsor with valid identification and a valid taxpayer identification number, social security number or equivalent and street address for delivery as a condition of any prize being awarded. Sponsor is not responsible if Winner does not use any portion of the Grand Prize. The Winner must be able to comply with the terms, conditions, rules, restrictions and limitations associated with the Grand Prize or any portion thereof, as required by the applicable third-party manufacturers and service providers. Any and all guarantees and warranties for the Grand Prize are subject to the applicable service provider’s and third-party manufacturer’s terms and conditions, and Winner agrees to look solely to such service providers and third-party manufacturers for any such warranty or guarantee claim. The Winner is solely responsible for any applicable taxes and any unspecified fees, expenses or costs associated with the Grand Prize or with redeeming the Grand Prize, including, without limitation, any service, subscription, provider, upgrade or other fees, costs or taxes associated with the activation or use of any such prize. An IRS Form 1099 will be issued in the name of the Grand Prize Winner for the actual value of the Grand Prize. No cash or other substitution, exchange, assignment, or transfer of any portion of the Grand Prize is permitted except by Sponsor, in its sole and absolute discretion. Sponsor may substitute for any specific Grand Prize item or award, or any portion thereof, cash or another item of approximately comparable or greater value if the Grand Prize, or any portion thereof, becomes unavailable or unattainable for any reason, in Sponsor’s sole discretion. In the event that the Grand Prize cannot be awarded for any reason or a potential Winner is not capable of redeeming the Grand Prize for any reason, the Grand Prize will be forfeited in its entirety and the Grand Prize may be awarded to an alternate Winner selected in a random drawing from among all remaining eligible entries. All physical items in the Grand Prize will be shipped and delivered to the Grand Prize Winner within six (6) to eight (8) weeks of winner confirmation. Sponsor or Administrator will contact the Grand Prize Winner for more details on claiming items in the Grand Prize. The Grand Prize Winner acknowledges that once the Grand Prize has been mailed, Sponsor and its affiliates/agencies no longer have control of the Grand Prize and must rely on delivery service to deliver and the Grand Prize Winner to accept delivery of the Grand Prize. Sponsor and its affiliates/agencies are not responsible for lost, late, stolen, destroyed, damaged or otherwise undelivered Grand Prize.



    Total ARV of all prizes is $50,965.00 USD. Acceptance of any prize constitutes permission for Sponsor to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

  7. Privacy: All personal information that entrants submit will be subject to Sponsor’s privacy policy, which is located at https://www.haagendazs.us/about/privacy.
  8. Entry Conditions and Release:

    By entering, each entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Sponsor or Administrator which are binding and final in all matters relating to this Promotion; (b) release and hold harmless the Promotion Entities from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s entry, participation in the Promotion, acceptance or use or misuse of prize and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless the Promotion Entities from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant’s participation in the Promotion and/or entrant’s acceptance, use or misuse of prize or any portion thereof.

  9. General Conditions:

    Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, for any reason whatsoever, including, without limitation, fire, flood, natural or man-made epidemic of health of other means (including the on-going COVID-19 pandemic and any governmental order, decree or mandate related thereto), earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction or if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Promotion, or the awarding, availability, or use of any prize, as determined by Sponsor in its sole and absolute discretion. If the Promotion is terminated before the designated end date, Sponsor will (if possible) select the winner by random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such random drawing shall be each entrant’s sole and exclusive remedy under such circumstances. Sponsor reserves the right in its sole and absolute discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Only the type and quantity of prizes described in these Official Rules will be awarded. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s or Administrator’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

  10. Limitations of Liability:

    The Promotion Entities as set forth above are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the entrant’s participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, the entrant’s sole remedy is another entry in the Promotion, provided that if it is not possible to award another entry due to discontinuance of the Promotion, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold judging from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. The entrant further agrees and acknowledges that Sponsor reserves the right to forfeit or award any unclaimed or leftover prize at its sole and absolute discretion.

  11. Disputes/Governing Law:

    The entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Promotion, other than those concerning the administration of the Promotion or the determination of the Winners or for any disputes arising from the loss or injury from the participation in a prize, shall be resolved individually, without resort to any form of class action; (ii) any disputes arising out of these Official Rules (except for any disputes arising from the loss or injury from the use of prizes) shall be submitted to final, binding arbitration conducted in Georgia, under the Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services Inc. before a single, neutral arbitrator who is a former or retired Georgia state or federal court judge with experience in sweepstakes and promotion matters who shall follow Georgia law and the Federal Rules of Evidence and have no authority to award punitive damages. Either party may enforce a final arbitration award in any court of competent jurisdiction in Georgia, including an award of costs, fees and expenses incurred in enforcing the award. Notwithstanding the foregoing, Promotion Entities shall be entitled to seek injunctive relief (unless otherwise precluded by any other provision of these Official Rules) in the state and federal courts of Georgia. Any dispute or portion thereof, or any claim for a particular form of relief (not otherwise precluded by any other provision of these Official Rules), that may not be arbitrated pursuant to applicable state or federal law may be heard only in a court of competent jurisdiction in Georgia; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (iv) under no circumstances will the entrant be permitted to obtain awards for, and the entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out- of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules (whether of the State of Georgia, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

  12. Promotion Winners:

    For the Promotion Winners’ names (available after 10/31/2020), send a hand-printed, self-addressed, stamped envelope by 12/31/2020 to: Winners List, Häagen-Dazs 60th Birthday Instant Win + Sweepstakes c/o Brandmovers, Inc., 590 Means Street, Suite 250, Atlanta, GA 30318.

  13. Official Rules:

    For a copy of these Official Rules send a hand-printed, self-addressed, stamped envelope by 12/31/2020 to: Official Rules – Häagen-Dazs 60th Birthday Instant Win + Sweepstakes, c/o Brandmovers, Inc., 590 Means Street, Suite 250, Atlanta, GA 30318. A copy of the Rules may also be obtained at the following address: https://thankyoufromhaagendazs.com

  14. Sponsor:

    Dreyer’s Grand Ice Cream, Inc., 5929 College Ave., Oakland, CA 94618. Administrator: Brandmovers, Inc., 590 Means Street, Suite 250, Atlanta, GA 30318.



    HÄAGEN-DAZS® is a registered trademark used under license. ©HDIP, Inc. All other trademarks are the property of their respective owners. Use of trademarks/logos in prize descriptions is not meant to imply any endorsement, sponsorship or other approval by those companies of the HÄAGEN-DAZS® brand or this Promotion.



HÄAGEN-DAZS® used under license. © HDIP, Inc.